Policy
Content policy & terms summary
DRAFT โ not legal advice, not in force. This is a plain-English summary for the prototype. Before launch, counsel must review and replace it with full Terms of Service and a Privacy Policy. Last drafted: October 24, 2026.
Prohibited content
We print and mail what you give us, so you are the advertiser. We decline, hold or cancel orders (with a refund where we haven't mailed) that include:
Deceptive or unfair claims
- Guaranteed returns, profits, savings, income, appreciation, approval or results.
- "Risk-free," "get rich," or similar promises; fake urgency or deadlines you will not honor.
- Fake awards, testimonials or endorsements; false claims about who you are or your licensing.
- Prices, discounts or "free" offers with hidden conditions. State every condition in the offer terms.
Housing and financing
- Deceptive financing offers: stated rates, payments or "no money down" terms, pre-approval or "you've been approved" language, or anything that looks like a loan or mortgage offer.
- Misleading "we buy houses," cash-offer or "sell as-is fast" claims. Where allowed after manual review, you must identify yourself truthfully as the buyer or investor (not a broker or agent unless licensed), make no price promise you can't keep, and include the disclosures your state requires. Several states regulate home-wholesaling and "we buy houses" advertising.
- Discriminatory wording or targeting: any preference or limitation based on race, color, religion, sex, disability, familial status, national origin, or other protected status. Real estate ads must follow the Fair Housing Act and your state's rules.
- Kickbacks, referral-fee arrangements or settlement-service marketing that violate RESPA ยง8.
Unlawful or restricted
- Anything illegal to advertise or mail: illegal goods and services, counterfeit goods, weapons, controlled substances, unlicensed gambling, sweepstakes that require payment, pyramid and multi-level schemes.
- Political, campaign, ballot or issue-advocacy mail. Not available.
- Content imitating a government agency, court, utility, bank or law firm, or a "final notice" that looks like a bill or legal document.
- Obscene or harassing content, hate speech, threats, or anything targeting individuals.
- Debt collection, credit repair, tax-relief and similar regulated-service solicitations (unless approved in writing).
Mailing list
- Addresses you do not have the legal right to mail, scraped or stolen lists, and lists of minors.
- Addresses of people who asked you to stop. You must honor opt-out requests.
Lists we build for you (“We build the list for you”)
If you choose this option instead of uploading your own list, these extra rules apply. Draft; counsel must review before launch.
- Source: we obtain residential and property-owner records from a commercial data provider under a license that allows us to use them to mail on your behalf. We do not scrape websites or buy lists from unknown sellers.
- One-time use, no copy: the list is licensed for the one mailing you order. We do not give you the file, and you may not ask for it, copy it, rebuild it from our mail pieces or reuse it. People who respond to you become your contacts; their details are yours.
- Random selection: we choose a random sample of matching addresses in the zone you pick. You cannot choose or exclude individual people. If you have existing customers you do not want to mail, tell us before approval.
- Do-not-mail and opt-outs: we remove anyone who has told us or the data provider not to be mailed, and addresses USPS shows as moved or undeliverable. There is no federal do-not-mail registry. Industry opt-out services (such as DMAchoice) are voluntary, and we cannot promise that no one on them will be mailed.
- Addressed to “Current Resident”: no personal names are printed on pieces for built lists.
- Allowed categories: long-tenure homeowners, homeowners by estimated equity band, households near your location, recent movers and new homeowners, and homeowners by home age. Allowed only for lawful, truthful local-business and real-estate marketing.
- Not available for built lists: political or issue advocacy; lending, mortgage, refinancing or credit offers; “we buy houses” and cash-offer marketing; distress lists (foreclosure, pre-foreclosure, probate, tax-delinquent, divorce); insurance, employment, tenant-screening or other eligibility decisions; and any selection by or targeting of age, race, ethnicity, religion, sex, disability, family status, health or other protected or sensitive traits. Fair Housing rules apply to real estate copy and targeting.
- Do not reveal how people were selected: your copy may not say or imply that you know how long someone has owned their home, their equity, mortgage, home age or that they recently moved. Our word check blocks this.
- Accuracy: no list is perfect. We aim to replace undeliverable addresses from the same pool so you receive the number of pieces you ordered, but we do not promise response rates, ownership accuracy or that every address is a current owner.
- Fees and refunds: the list building fee is charged with your order. It is refundable until we pull the list from the provider. After that, the data is already purchased and the fee is not refunded, except where we fail to deliver the count you approved.
- Approval: nothing prints until you approve the final count and a masked sample. You can cancel at that point; the list fee is not refunded after the pull.
- State privacy laws: we handle these records as a service provider for your mailing. We honor deletion and opt-out requests passed on by the data provider or consumers. Data-broker registration rules in some states (such as California, Vermont, Texas and Oregon) are reviewed by counsel before launch.
What you confirm on every order
- List ownership: you own the list or have the legal right to use it for mailing. If we build the list for you, you confirm instead that you will use it for that one mailing only and will not ask for a copy.
- Truthful content: your content is accurate and follows this policy.
- Return address: you provide a real, working business return address printed on every piece.
- Your legal review: you are responsible for legal review of your copy and offer and for any licenses, license numbers, brokerage names or disclosures your business or state requires. We provide a basic word check and manual review for risky wording; neither is legal clearance.
- Responsibility: you are responsible for claims, fines or damages that result from your content or list. You indemnify us (final wording to be set by counsel).
How we enforce it
- Automatic word check on every order; flagged wording is held for a person to read.
- First order from every new customer is reviewed before it's mailed. Caps apply to new accounts (proposed: 1,000 pieces).
- We may refuse or stop any order at our discretion. Where nothing has been printed yet, we refund in full. Content that breaks the policy may lead to account closure with no refund for pieces already mailed.
- We may report suspected fraud or illegal content to the payment processor, our print partner, or authorities.
Pricing, refunds & sales tax
- Prices are per piece, plus setup if under 1,000 pieces. Sales tax is added where required.
- Addresses removed in verification are not billed.
- You can change or cancel until the order is released to print. After that, mail can't be recalled.
- Misprints or failure to mail: we reprint or refund. No refunds for response rates, content you approved, or returned mail caused by list quality.
- Delivery timing is up to USPS. We make no guarantee of delivery dates, and not every piece has tracking scans.
Privacy & data handling (summary)
- We collect what's needed to run your order: account email, business details, return address, billing details via our payment processor, and your mailing list.
- Card numbers are handled by the payment processor and never stored by us.
- We use your list only to print and mail your campaign. We do not sell it, share it for other advertisers, or mix it with other customers' lists.
- Your list and artwork are deleted about 30 days after your last piece mails (proposed), except a one-way hash of addresses on a suppression list and billing records kept as required by law.
- Our print partner and payment processor process data on our behalf. Privacy rights under state laws (for example, California) will be honored for personal data we hold; for your recipients, you are responsible for your own notices and opt-outs.
Who we are
PostDirect US is operated by [Your LLC name โ to be formed]. We are a reseller of printing and mailing services provided by a commercial print-and-mail partner and delivered by the U.S. Postal Service. We are not a postal operator and not a law firm.